People. Projects. Progress.

People.

Projects.

Progress.

Great leadership starts with understanding your team. I take time to learn how each designer works best, what motivates them, and what gets in their way. Regular career conversations—not just annual reviews—help me stay in tune with evolving goals. I create stretch opportunities that support growth and give clear, timely feedback to help them do their best work.

Strong creative direction is built on trust—and it scales through leadership. I empower design contributors and design leaders to lead with clarity, empathy, and accountability, setting the tone for a culture where clear feedback is given with grace and care. I foster an environment of mutual respect and creative confidence, where teams feel supported in sharing bold ideas and navigating ambiguity. Through consistent rituals like design reviews and playbacks, I ensure alignment across levels. I lead with optimism and pragmatism, recognizing when to pivot and how to guide teams through change while staying grounded in shared purpose.

I focus on delivering measurable business outcomes through user-centered design and strategic decision-making. I incorporate OKRs into design planning to ensure our work is purposeful, focused, and aligned with broader product and business goals. Whether improving key conversion metrics or streamlining workflows, I ensure design plays a critical role in driving impact. By connecting design strategy to execution, I help teams deliver value—not just outputs.